As Gov. Andrew M. Cuomo’s administration finishes up new regulations on where and how to allow hydraulic fracturing in New York State, groups on both sides of the issue are turning to the airwaves in a late-inning effort to press their cases.…

…Hydrofracking opponents, some dressed as cows, demonstrated last week outside a gathering Mr. Cuomo held to discuss the state’s growing yogurt industry. Protests are planned at a policy conference he is hosting in Manhattan on Wednesday and at the opening day of the State Fair near Syracuse on Thursday. And a group of artists that opposes hydrofracking — led by Yoko Ono and Sean Lennon, and including Lady Gaga and Paul McCartney — is planning to begin its efforts in Manhattan next week.…

READ FULL ARTICLE Hydrofracking Ads, Pro and Con, Come to New York State – NYTimes.com.